Unity Church Marketing

I have written before about my friend Carra Riley who authored the Cosmic Cow Pie book.  In it, one of her axioms for moving through the universe is…”you get it or you don’t”. Sometimes we take ourselves way too seriously with our marketing efforts.  The result of which is that we take some of the [...]

You have your church website set up for Web 2.0. It doesn’t look or feel clunky, have a hundred links on a single page and you have not only read my article on things that will insure that I don’t come back to your website, but you have implemented everything possible to cover any areas [...]

I get calls from businesses and church leaders alike. They were all excited when they mapped out their marketing campaign. They planned it, budgeted for it hit the ground running. 30 – 45 days into the campaign is when I typically get the call. I did everything you told me…yet we haven’t seen the growth [...]

As you can probably guess, I am on a lot of lists and turn up on FaceBook groups having to do with churches in general and church marketing in particular. I received an email today that was put out to their congregation that asked members input about a new church logo. And I totally resonated [...]

I was recently discussing with a client about the marketing efforts of their church to get a feel for where they were at marketing wise. The Minister told me they had roughly 50-60 members. I indicated that was great for a church as young as it was.  The Minister said “Thanks, but our Board feels we [...]

My church is having one of its’ biggest events of the year this weekend. It has been in the planning stages for months. As such, there are a bunch of folks going around the church making sure that the experience that people have (many of them for the first time) will be a positive one. [...]

Seemingly, one or two lifetimes ago, I used to create websites.  That was well before you had any of the amazing web design tools that are available today. You had to code it by hand. It was a small shop, started out of my bedroom and eventually got to an office. I would sell the [...]

You see the church down the street filling up faster than yours. You and your spouse are at the coffee shop and overhear a couple talking with their friends about the same church. Over and over again, you hear about people loving the services that church is putting on, the new ministry they have just [...]

I am always surprised to hear people ask me the question about what videos on your church web site can do. The usual response is: Does video really make a difference? Indeed it does! We are drawn to the medium of video. Video fills the bill better than either the written word or pictures. Don’t [...]

If you are like most people that are on this Earth and have a limited amount of computer ability, you probably have a Facebook profile. Facebook (FB) provides a great way to keep up with current friends, reconnect with old ones and create new friends all at the touch of a mouse. The setup is [...]