Unity Church Marketing

I have written before about my friend Carra Riley who authored the Cosmic Cow Pie book.  In it, one of her axioms for moving through the universe is…”you get it or you don’t”.
Sometimes we take ourselves way too seriously with our marketing efforts.  The result of which is that we take some of the fun [...]

I was on the phone recently with a church leader and they indicated how hard it is to get momentum on a marketing project at their church. Things that you would think would be easy have been a real challenge they told me. I can relate to that very easily when I have spoke to [...]

Are you a church that is wondering how to position yourself for success in 2010? As we come in the hew year, I thought we could review some ideas as well as questions that have come about.
What marketing advice can help churches stand out in this economy?
Ultimately, you have to keep adding value to your [...]

A tagline is the first articulation of your church brand!  A good tagline is the single-most powerful and efficient articulation of your brand that your church can have. Taglines are a clear and easy demonstration of your church values when you need to get your brand in front of people and connect with them in [...]

Health concerns are effecting every part of our lives. It doesn’t matter where you go.  Whether you go to the grocery store, doctor’s office, or even when attending church, people want to know how your organization is dealing with top of mind items like the H1N1 virus.
It doesn’t matter what side of the fence you [...]

For those into what some call Web 2.0 or Social Media, then you have probably heard of Chris Brogan. Chris is someone who I have read with regularity. I also follow him on Twitter and was very intrigued by his tweet “If I Started Today”.
So, that got me to thinking…what if “I” were to start [...]

So, you put a marketing plan together, even got a budget that didn’t have “shoestring” associated with it, ran your campaign and guess what? It all came together. People have started to flow into your church. And if you have read my past articles, you are saying that you are done and have done the [...]

My wife and I have made a decision (which if you know my wife, well enough said J). Our next car is going to be a hybrid. Since gas prices have come down a bit, you don’t see a lot of folks that are proud to be driving a hybrid.  And in our mind, if we [...]

The Merriam Diction defines the word “slacker” in the following manner:
1: a person who shirks work or obligation; especially : one who evades military service in time of war
2: a person and especially a young person who is perceived to be disaffected, apathetic, cynical, or lacking ambition – slacker adjective
Easy enough to define and understand. Now [...]

You have your church website set up for Web 2.0. It doesn’t look or feel clunky, have a hundred links on a single page and you have not only read my article on things that will insure that I don’t come back to your website, but you have implemented everything possible to cover any areas [...]