I have written before about my friend Carra Riley who authored the Cosmic Cow Pie book. In it, one of her axioms for moving through the universe is…”you get it or you don’t”. Sometimes we take ourselves way too seriously with our marketing efforts. The result of which is that we take some of the [...]
05 Nov, 2009
Posted by: admin In: church brand|church communications|church community|church marketing|promotion|welcome packets
So, you put a marketing plan together, even got a budget that didn’t have “shoestring” associated with it, ran your campaign and guess what? It all came together. People have started to flow into your church. And if you have read my past articles, you are saying that you are done and have done the [...]
28 Sep, 2009
Posted by: admin In: brand building|church marketing|church promotion|marketing|Marketing campaigns|promotion|Uncategorized
I get calls from businesses and church leaders alike. They were all excited when they mapped out their marketing campaign. They planned it, budgeted for it hit the ground running. 30 – 45 days into the campaign is when I typically get the call. I did everything you told me…yet we haven’t seen the growth [...]
16 Sep, 2009
Posted by: admin In: brand building|church communications|church community|church promotion|Marketing campaigns
As you can probably guess, I am on a lot of lists and turn up on FaceBook groups having to do with churches in general and church marketing in particular. I received an email today that was put out to their congregation that asked members input about a new church logo. And I totally resonated [...]
18 Aug, 2009
Posted by: admin In: brand building|church marketing|church promotion|Video
I am always surprised to hear people ask me the question about what videos on your church web site can do. The usual response is: Does video really make a difference? Indeed it does! We are drawn to the medium of video. Video fills the bill better than either the written word or pictures. Don’t [...]
17 Aug, 2009
Posted by: admin In: brand building|church brand|church community|church marketing|Facebook|Social Media
If you are like most people that are on this Earth and have a limited amount of computer ability, you probably have a Facebook profile. Facebook (FB) provides a great way to keep up with current friends, reconnect with old ones and create new friends all at the touch of a mouse. The setup is [...]
24 Jul, 2009
Posted by: admin In: brand building|church brand|church marketing|marketing|promotion
As you can guess, I do a lot of traveling on my job. As such, I spend a good amount of time at airports both reading and writing articles. In the course of just trying to be aware, you end up hearing things that occasionally hit you over the head like a ton of bricks. [...]