Unity Church Marketing

Are you thinking that the only thing that can be gained by going to SXSW (South by Southwest event held annually in Austin, TX) is great music, software kickoffs and a party atmosphere?  Last year, Tony Steward with LifeChurch TV was among others who made a splash in regards to events that are church related. [...]

I have written before about my friend Carra Riley who authored the Cosmic Cow Pie book.  In it, one of her axioms for moving through the universe is…”you get it or you don’t”. Sometimes we take ourselves way too seriously with our marketing efforts.  The result of which is that we take some of the [...]

I was on the phone recently with a church leader and they indicated how hard it is to get momentum on a marketing project at their church. Things that you would think would be easy have been a real challenge they told me. I can relate to that very easily when I have spoke to [...]

Are you a church that is wondering how to position yourself for success in 2010? As we come in the hew year, I thought we could review some ideas as well as questions that have come about. What marketing advice can help churches stand out in this economy? Ultimately, you have to keep adding value [...]

A tagline is the first articulation of your church brand!  A good tagline is the single-most powerful and efficient articulation of your brand that your church can have. Taglines are a clear and easy demonstration of your church values when you need to get your brand in front of people and connect with them in [...]

Health concerns are effecting every part of our lives. It doesn’t matter where you go.  Whether you go to the grocery store, doctor’s office, or even when attending church, people want to know how your organization is dealing with top of mind items like the H1N1 virus. It doesn’t matter what side of the fence [...]

Do you want your church to grow? Are you reaching the people looking for a church just like yours? Some of those folks are looking in your area for the first time and yet others for a variety of reasons are looking for a new church home. If your church is like many organizations, you [...]

For those into what some call Web 2.0 or Social Media, then you have probably heard of Chris Brogan. Chris is someone who I have read with regularity. I also follow him on Twitter and was very intrigued by his tweet “If I Started Today”. So, that got me to thinking…what if “I” were to [...]

I love Twitter. I come across some pretty amazing people that I have learned quite a bit from. And you also will come across quotes. Lots of quotes. Some of the quotes are of an inspirational nature. You will regularly receive quotes in tweets telling you how to overcome adversity, what great leaders of our [...]

As Twitter increasingly becomes more of a social phenomenon, there is a lot of emphasis on drawing new followers. Churches have been the precursor for a lot of things, so it is no surprise that they are doing everything in their powers (and budgets) to amass new followers. Let’s be clear, it is a lot easier [...]