Alot of folks have asked me why did I get into church marketing. It is a fair question. Certainly, it wasn’t for the money. But it came out of both a sense of frustration at my home church as well as a realization that it could be better at all churches. By and large, alot of churches have stuck their head in the ground and avoided the marketing question.
Some feel it is something that churches shouldn’t be doing. Which is kind of funny when you realize they do advocate marketing when they encourage members to let others know about the good works and ministries they provide. They just don’t want to be so up-front about it. It seems “un-Godly” to them.
Well, I have three words for them…
Get over it!
You don’t have to like it the same way you don’t have to like that at the end of the day, the church is a business that needs to cover expenses in order to operate. Churches that don’t market are quickly going the way of the Pony Express. Seen any pony express riders lately? You get my point.
The other realization that all churches have to understand is that there is competition among other churches in your area. And the reality is that while most people care somewhat about denomination, they are more interested in the church experience. And if you are not providing it, they are going to go someplace that will.