I have written before about my friend Carra Riley who authored the Cosmic Cow Pie book. In it, one of her axioms for moving through the universe is…”you get it or you don’t”.
Sometimes we take ourselves way too seriously with our marketing efforts. The result of which is that we take some of the fun out and it shows up in our campaigns. Not to say what churches do isn’t serious. I am just advocating that you can’t have some fun and joy along the way.
Obviously, this church “get’s it” in that regard. A simple play on words that is going to be more memorable in the long run than many attempts at going about it in a different manor.
You can’t win the lottery if you don’t buy a ticket.
What I mean by this saying is that if you don’t try something a little different or what some might consider off the wall, you will never have a chance to make that memorable impression.
Keep in mind that just like not everyone wins the lottery, not all of your campaigns are going to be noticed. Also be reminded that this one probably cost less than $100 and others are free with the talent you have at your church. You should be attempting something all the time. And if you haven’t thought about doing something like this in awhile…why not?
So, the questions I am asking you to comment on is this…
- How many marketing campaigns have you put forth in the last 6 months?
- What was the criteria for success?
I could add a bunch more questions, but really want your feedback on these. Please leave a comment and let me know.
As always, we welcome your feedback at Unity Church Marketing.
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We think church can and should be more. We hope you do as well!
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