Unity Church Marketing

I was on the phone recently with a church leader and they indicated how hard it is to get momentum on a marketing project at their church. Things that you would think would be easy have been a real challenge they told me. I can relate to that very easily when I have spoke to other church leaders.

I thought how some of the churches I have dealt with have been sooo resistant to thinking differently.

Which I have to admit is somewhat amusing to my little mind. I mean here you have churches all over the world trying to get people to change their behavior. to live a different life and in the end find fulfillment. Yet, when it comes down to it, churches and those in charge of running them are reluctant to do for their own selves what they are asking others to do. Like I said, my little mind sometimes just doesn’t get it:)

Have you ever gave any thought to the following?

Nothing is Impossible (Or, How I Grabbed You By Your Collar and Told You What’s What.)

Every person goes through them… Moments of doubt. 

Moments of pain.

Moments of struggle..

Look, I don’t wake up every morning and always think I can conquer the world.

Some mornings, it takes me an hour just to get up the courage to believe in myself.

But I take that hour…every day.

Nothing truly worth achieving was ever easy.

Make a commitment to step into that uneasiness to get to the real you.

(Did the word ‘commitment’ give you a weird feeling? It does for a lot of people.

That means your commitment requires your attention.)

Within you is power like you’ve never imagined possible.

Inside you is a strong leader…waiting for even the slightest chance to lead.

(And a group of people waiting for someone just like you to point the way.)

Embrace the things you don’t know.

Continue the battle in your head.

That daily struggle between…

“I can” and “I can’t”

“I will” and “I won’t.”

“I am ready” and “I’m not ready yet.”

Feeling stuck?

Do this: Find yourself a quiet space. Take out a sheet of paper and a pen.

(There is something magical that happens when it’s just you, a pen, a blank sheet and your own naked honesty)

Ponder this…

What thing that no longer serves Me will I give up TODAY in order to become the person I deserve to be?

Write them down.

Don’t judge it…just write. You know what those things are.

Take them seriously.

They are not your weaknesses…they are the places where your greatest accomplishments wait

Wage your own personal war to conquer those things.

Make the decision to win the war.

Did the word ‘decision’ weird you out?

It did?

Good.

Go in that direction.

They don’t call them ease-throughs. They call them BREAKthroughs.

Make the decision to win the war in your head.

I believe in your ability.

Prove me right.

I love the whole post, but the part about “They don’t call them ease-throughs. They call them BREAKthroughs” was truly one of those “aha” moments for me. And I hope this whole post might have the same effect for you as well.

If you are a church even considering starting a new campaign, venturing out into the world of social media, re-designing your website, or embracing a new ministry, John Russell Terrier’s words should be always in the back of your mind.

If his words were as inspiring to you as they were to me, you are half way there.

So where I you go from here you ask?

The answer is simple, but not easy! If you follow it, you will be fine. People will look at you as a leader rather than a follower. Just put these two words into your playbook and the rest will take care of itself. And those two words are…

TAKE ACTION!

If you are a client of mine, you have heard me say repeatedly. “Take Massive Action! Pretty Comes Later!!”

Whether it is marketing in general or delving into the world of Web 2.0 and beyond, too many people and churches alike are sitting on the sidelines…waiting, waiting, waiting. They want to get things right. I get that.

But guess what? While you are getting it right, others are progressing. Get in the game. Be a participant. You will learn more by putting your thoughts into action than you ever will by analysing if you have the colors on your website exactly perfect. When you are unsure. remember to “take action” And when the effort to take action becomes a challenge, re-read John Russell Terrier’s words again.

As always, we welcome your feedback at Unity Church Marketing.

Or follow our tweets on Twitter at http://twitter.com/johnpanico

We think church can and should be more. We hope you do as well!

For other tips and information on social media for your church or business, check out Social Media Dudes!