Unity Church Marketing

A tagline is the first articulation of your church brand!  A good tagline is the single-most powerful and efficient articulation of your brand that your church can have. Taglines are a clear and easy demonstration of your church values when you need to get your brand in front of people and connect with them in little space and time.

The making of a great tagline

• Be creative with the following in mind:
  • Your most compelling attribute about your church?
  • Who are you trying to reach with your target audience?
  • What is your goal of using a tagline?
• Give your tagline a personality that is befitting of your brand!
• Taglines are not something you change often. Once you make one, stick with it!
• There should be enough creative thinkers at your church.  If not, enlist a pro or seek help from the local college.  Make it a contest.

Tagline Creation Mistakes

• Taglines are representative of your church brand. It is not about its’ ego.  As such, this is not the time to be self-important.  Think about your attributes, target and goal for the tagline.
• Since taglines don’t change often, make sure your tagline doesn’t become dated because it is the “word or phrase of the moment”
• In this day of twitter, we want to economize.  That is fine, but keep in mind that a one word adjective does not a tagline make.

A tagline is not an explanation and shouldn’t tell a long story. It needs to encapsulate the feeling you want people to have about you. For that reason, you should take great care in creating one. The key is having a clear sense of what your brand is.

I would love to have some good examples of church tag lines.  Please submit your church’s tagline and we will create something special for the best ones!

As always, we welcome your feedback at Unity Church Marketing.

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We think church can and should be more. We hope you do as well!