Unity Church Marketing

You designed a church website to provide visitors as well as congregants what types of services and ministries you deliver to the area. For the most part, that information on that site is static. If your church website is like most, there are not a lot of changes happening to it on a regular basis. Some visitors may come once and never again because they don’t think they are going to see anything new or relevant to them.

Adding video to your church website can provide element that can keep both new and old visitors returning to see what is going on. So, if you haven’t thought about putting video on your church website, here are some reasons you should:

1. It begins to build a relationship

When someone for whatever reason clicks on your church website, a video intro is a very effective way to begin your relationship with them. People get to see who you are. They get to hear how you act and talk. You are a real person. They begin to relate to you. You are not just some figure head that leads a church or a church ministry. Instead, you are another person just like them having a human experience that is quite possibly similar to their own. Thus a relationship develops.

2. Video can provide credibility, while making you an authority

If your church is known as the “Church of Love In Action”, it is easy to demonstrate that through quick videos that provide evidence of that.

Some churches have begun to tape their Sunday messages on video vs. the audio CD. Just keep in mind that church videos are definitely not just for sermons. They can provide

• Details of upcoming classes
• Show special events that the church has put on.
• Showcase different ministries
• Let the minister provide mid-week messages

3. Video is a differentiatedI know…why did I have to use a big word like that? Well, it got your attention didn’t it? Video does the same thing for you. When done correctly (in short 2-4 minute clips vs. 20-40 minute sermons), it can set you apart from other churches.

4. Video is compelling

You get to prove that not all churches are created alike. If there are misconceptions about your church, what you teach or if you have something exciting to share, video will express that 10 times better than an audio recording.

5. People will watch it!

Visitors to your website may not read every page. They may not even read a whole page. Why? Because we live in an “instant gratification” society! But, if you have something interesting and keep the videos short you can get your message heard. And if it is heard, you have a better opportunity to interest them enough to either read what is on your website or better yet, visit your church.

Keep in mind the above are reasons for the church to use video for people coming to the site. Google loves video and by adding new videos regularly, can help your search engine rankings.