Unity Church Marketing

I love Twitter. I come across some pretty amazing people that I have learned quite a bit from. And you also will come across quotes. Lots of quotes. Some of the quotes are of an inspirational nature. You will regularly receive quotes in tweets telling you how to overcome adversity, what great leaders of our time and times past have said and some pretty witty thoughts. Pretty fascinating stuff overall. Still, others not so much.

Looking for the “aha” of a quote

And just like when you attend a seminar or presentation, every now and then you have what I call an “aha” moment. I classify an “aha” moment in that it puts succinctly into words what you haven’t either understood, comprehended, or were previously unable to correctly say.

I came upon one of those Twitter quotes the other day that for me, says what many churches just don’t understand:

Doing business without advertising is like winking at a girl in the dark: you know what you are doing, but nobody notices!

Is your church offering great services? Is your church doing things in excellence or that set it apart from other churches in your area? 

Are you hurting the Church Brand Experience?

Well, then the real question is what are you doing to promote your brand? Because just like the quote implies, if you aren’t promoting what you are doing consistently, then you really aren’t doing anything then are you?

As a result, your church brand suffers. Or worse yet, people never get to have the brand experience that your church could provide if it had done promotion.

Take a hard look within

Take a look at your outreach programs. Are they like a lot of churches out there who “think” they do outreach? When was the last time someone came to your church as a specific result of a campaign or promotion that you ran? If you have to think hard, then it has been too long.

Listen, I know that churches are strapped. Tell me something new. And for that matter, tell me how often most churches are flush with cash? If you are like many of the churches I attend or hear about, it is a struggle.

More promotion might mean less campaigns

But that also doesn’t excuse not promoting what you are doing either. A sign out in front of your church letting people know about your next event is a start. I have seen flyers get hand delivered in the immediate area by the youth of the church to promote a trip they need support on. Give them credit, at least they are trying.

This may come to prioritizing what you do and how often you put on events. But the events, promotions, and/or campaigns that you do end up doing should be done so with a mind of truly not being like the guy winking at the girl in the dark.