Unity Church Marketing

Admittedly, I am among the weight challenged. I am a big guy. My weight can fluctuate 20-40 pounds at any given time. Yet, I am amazed when I see people who will either sit down to a full meal or go out to dinner and then seemingly right after that go have a snack. The reality is that person probably isn’t hungry. Sometimes the response is that they have to satisfy their “sweet tooth”. What I really think is happening is that they are just the result of good marketing.

What’s fascinating to observe are the things that we are not able to live without. I have been to a church before where I didn’t want to miss a thing that was going on. We didn’t have much money back then, but we always made sure that there was enough to do things at that church. And even though they didn’t purposely do it, in their own way, they did an awesome job of ostensibly making us come to the conclusion that we needed (and wanted) to be there. Unbeknownst to them at the time, they were great marketers.

There are all sorts of products out there that we really don’t need. People don’t need an iPod. But thankfully for Apple’s sake people rush to buy either an iPod or more recently an iPhone. When you are thirsty, do you typically get a Coke or Pepsi from the fridge or do you have a glass of running tap water? Studies have shown that the branded product usually wins out. Through marketing, we have discovered needs or wants that we didn’t know existed.

So the question that comes down as a result of the above is this:

Has the services and/or ministries that your church currently offers become a need or a want for your congregation?

Sunday service is like the dinner I talked about above. We know we are going to eat somewhere regularly. But what is it that you have done or what class that you have offered has made your church what marketers termed for the NBC television network a while back “must see TV”?

And if you are currently providing an environment like that, what are you doing to market or promote those services? Because just having the equivalent of “must see TV” services at your church is of little benefit to anyone if they don’t know about it.

If you truly believe in what you are doing at your church, this is the direction that is going to make a difference at your church. In other words what you should be doing is, creating wants that become needs. Find out what needs your church visitors are seeking out. Then do an excellent job at them to insure they are done at the highest level possible to attract people and ultimately become their need.

And if all of your services are the dinner described above, you should start looking to satisfy some sweet tooth’s out there.