Unity Church Marketing

The Merriam Diction defines the word “slacker” in the following manner: 1: a person who shirks work or obligation; especially : one who evades military service in time of war 2: a person and especially a young person who is perceived to be disaffected, apathetic, cynical, or lacking ambition – slacker adjective Easy enough to [...]

You have your church website set up for Web 2.0. It doesn’t look or feel clunky, have a hundred links on a single page and you have not only read my article on things that will insure that I don’t come back to your website, but you have implemented everything possible to cover any areas [...]

I get calls from businesses and church leaders alike. They were all excited when they mapped out their marketing campaign. They planned it, budgeted for it hit the ground running. 30 – 45 days into the campaign is when I typically get the call. I did everything you told me…yet we haven’t seen the growth [...]

As you can probably guess, I am on a lot of lists and turn up on FaceBook groups having to do with churches in general and church marketing in particular. I received an email today that was put out to their congregation that asked members input about a new church logo. And I totally resonated [...]

I was recently discussing with a client about the marketing efforts of their church to get a feel for where they were at marketing wise. The Minister told me they had roughly 50-60 members. I indicated that was great for a church as young as it was.  The Minister said “Thanks, but our Board feels we [...]

My church is having one of its’ biggest events of the year this weekend. It has been in the planning stages for months. As such, there are a bunch of folks going around the church making sure that the experience that people have (many of them for the first time) will be a positive one. [...]

I get a good amount of correspondence both about churches and from churches. I subscribe to a lot of church messaging systems. Some are through organized email list sites such as Aweber and other list management service providers. I know how I got on those lists. There are some churches who maintain their own database for email correspondence and [...]

There was a time that whether you lived in small town or even a large one, having a ministry of presence was usually an easy task.  Today, with the plethora of churches seemingly on every street corner, having your voice heard is a bit more challenging. While there are some passive ways of church marketing [...]

About 12-14 years ago, I took it upon myself to learn HTML and how to create websites. I had a very basic approach when I was looking for new clients at the time. My “marketing instincts” (kind of a laugh looking back) was to only call on companies that were currently advertising. If you didn’t [...]

People have asked me if they were just starting out, should they do a website or a blog. My response is always immediate and to the point If you can only do one, I would go with a blog over a website every time! Websites have their place. And ideally, you would want them to complement [...]