Unity Church Marketing

Imagine for a minute that you are new in town and searching for a church. Or for a variety of reasons (perhaps children or a life changing event), you find yourself looking for a new church home. Where is the logical place to look? I think we all know the answer to that question…the net. [...]

You see the church down the street filling up faster than yours. You and your spouse are at the coffee shop and overhear a couple talking with their friends about the same church. Over and over again, you hear about people loving the services that church is putting on, the new ministry they have just [...]

When you say WordPress to most everyone these days, they think blogs. And to some extent they are correct. But don’t sell it short either. The assumption is, since WordPress is a blogging tool, the only design you can use has to resemble a blog in layout and functionality. While this is the case with [...]

Just like a lot of businesses around the country, there are some churches that have not only maintained, but actually thrived during the most recent economic downturn. There are some recent finds in a study done by Trinity College that indicates that there are a growing number of folks out there who either consider themselves as [...]

I am always surprised to hear people ask me the question about what videos on your church web site can do. The usual response is: Does video really make a difference? Indeed it does! We are drawn to the medium of video. Video fills the bill better than either the written word or pictures. Don’t [...]

If you are like most people that are on this Earth and have a limited amount of computer ability, you probably have a Facebook profile. Facebook (FB) provides a great way to keep up with current friends, reconnect with old ones and create new friends all at the touch of a mouse. The setup is [...]

In this day and age where telephone books are literally going out of both style and print, I wondered if I could easily find my church through a search engine online. What an eye opener this exercise was!! The closest church I could find was over 20 miles away! I put in such terms as [...]

If you are thinking about either participating or taking on the marketing at your church, you should be considering the following to help you and your church get the objective they are looking for. 1. Are you up to the task? Conversely, if your first campaign had less than desired results, it might prove useful [...]

Awhile back I wrote an article that asked about if I were just starting out marketing my church, would I go with a website or a blog? And I answered if I was just going to start with one, I would join the Blogging Brigade. That was part of a larger article, so I wanted [...]

Don’t think that the bad economy hasn’t affected all areas of our lives. The downturn has hit every sector of our society and hasn’t left out churches either. In a new survey conducted by Lifeway Research of 1,000 pastors who were asked about the impact of “recent problems in the economy”, they found the following: [...]